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Marketing

  • Sara Lee to Buy House Of Coffee Business

    The move, by Sara Lee and its Norwegian joint venture partner Kaffehuset Friele, is expected to strengthen the partners' out-of-home business in Norway and Denmark.
  • P&G Forms Consumer Health Care Partnership

    The new joint venture has the potential to reach double-digit sales growth and $4 billion in sales toward the end of the decade.
  • Mattel CEO to Retire, Successor Named

    Robert Stockton has been a key architect behind Mattel's rapid international growth and also helped shape many of the company's recent growth initiatives.
  • Heinz Beats Everybody on Customer Satisfaction

    Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.
  • ACCO Merges with MeadWestvaco Business

    With the addition of this MeadWestvaco Corporations Consumer & Office Products business, ACCO Brands increases its scale and strengthens its position as an industry leader in school and office products.
  • ConAgra Names Chief Strategy Officer

    This is a new position for ConAgra Foods, one that will be a catalyst for stronger growth from its core, private label and international businesses.
  • Business Innovation in the 21st Century

    A sneak peek inside Praveen Gupta's new book on how to drive profitably innovate
  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
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