Marketing

Helen of Troy's CEO expects to quickly integrate the PUR brands into its Healthcare/Home Environment segment. The category shares the segment's current customer base, target audience and product focus areas.

Consumers have the choice of either purchasing Marcal Small Steps directly from Alice.com, marcal.alice.com or Marcal Small Steps Facebook page.

LOral USA signs a five-year agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of its most prestigious brands.

The new member comes to the Jones Soda Board from companies such as Altria Group, Kraft Foods and General Foods among others.

Tommy Hilfiger, Timberland and Liz Claiborne are just a few of the brands that found new homes in 2010 and 2011. Find out how brand shuffling is affecting the ranks in the apparel, footwear and accessories market.