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Marketing

  • New Walmart Site Targets Women Only

    By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.
  • Coca-Cola FEMSA, Grupo CIMSA to Merge

    In addition, through this transaction, Coca-Cola FEMSA will become the owner of a 13.2 percent stake in Promotora Industrial Azucarera, S.A. de C.V. ("PIASA"), a participant in the Mexican sugar industry.
  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • The Next Generation of Innovation

    CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.
  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
  • PepsiCo Americas Beverages Names CEO

    PepsiCo announces that Albert (Al) P. Carey has been named CEO of PepsiCo Americas Beverages, effective immediately, reporting to Chairman and CEO Indra K. Nooyi.
  • Patagonia Hires New VP of Global E-Commerce

    The new hire brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing.
  • Under Armour Realigns Leadership

    The company names a new COO and starts its search to fill the newly created position of Chief Supply Chain Officer.
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