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Marketing

  • Continuing a Legacy

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Dean Foods Debuts TruMoo Milk Nationwide

    TruMoo milk contains 40 more calories than plain white milk per serving and is made without high fructose corn syrup.

  • Maple Leaf Takes a Big Leap Forward

    After 15 years of growth by way of acquiring multiple businesses, Maple Leaf Foods was operating in a disjointed environment that created unnecessary complexity. The company is now implementing common business processes across all business units, enabled by a massive and rapid ERP consolidation.

  • Bare Escentuals Unveils Global Marketing Campaign

    The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.

  • Kimberly-Clark Renews Procurement Contract

    Building upon the results achieved over the last five years, the partnership will stay focused on optimizing spend and driving savings in the areas of Marketing Services, Corporate Services, Travel, IT, and MRO.

  • Trends Expert Jim Carroll to Keynote CGTs Leadership Event

    Leading international futurist Jim Carroll will deliver the keynote address at this years Consumer Goods Business & Technology Leadership Conference. Carroll is widely recognized as a thought leader and authority on global trends, rapid business model change, business transformation during economic uncertainty and the necessity for fast-paced innovation.

  • Liz Claiborne Inc. Sells Liz Claiborne Brand

    The company is exploring options for a new corporate name that will better reflect its focus on building and growing three global lifestyle brands Juicy Couture, Lucky Brand and kate spade.
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