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Marketing

  • 2011 Top 100: Tobacco

    It's a similar story every year for this highly regulated, highly scrutinized industry. The trend continues toward innovating nicotine products, with British American Tobacco leading the way.
  • Sustainability Matters

    Somjit Amrit, vice president of the Consumer Packaged Goods vertical for Wipro, reveals why sustainability is the new mantra for consumer goods companies.
  • 2011 Top 100: Food

    Big headlines rocked the food industry in 2010 and 2011. Two leading companies are going through amicable breakups while others remain focused on executing improvement initiatives for future growth.
  • 2011 Top 100: Health and Beauty Aids

    Beauty isn't everything. But don't tell that to this group of companies, who are making steady sales gains with innovative health and beauty products and business strategies.
  • Avon to Separate Roles of Chairman and CEO

    Andrea Jung will continue as company chairman while the company conducts a search for new CEO.

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
  • Kraft Spin Off Leads to Executive Changes

    Irene Rosenfeld will lead the global snacks company as Chairman and CEO. Meanwhile, a CEO and Chairman have been named for the North American grocery company.
  • Starbucks Introduces Beer and Wine Concept

    Starbucks will add beer, wine and small plates like almonds and bread with olive oil dip at five to seven stores in Chicago next year.

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