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Marketing

  • Dole Acquires Healthy Snack Company

    With product offerings like fruit and nut based clusters, bars and freeze-dried fruit, Mrs. Mays Naturals will help expand Doles offerings in new sections of the grocery store.
  • Kraft Launches MilkBite Milk & Granola Bars

    The food manufacturer introduces its first snack to feature real milk in convenient granola bar form.

  • General Mills Acquires Food Should Taste Good

    The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.
  • Guess? Elects Chief People Officer

    Guess?, Inc. announces two important appointments to its senior management team: Chet Kuchinad as Chief People Officer and Amber Tarshis as Senior Vice President, Marketing.
  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.
  • P&G to Cut Non-Manufacturing Jobs

    In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

  • Brown-Forman Puts Innovation in a Bottle

    Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
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