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Marketing

  • Walmart China to Open 30 New Stores

    Walmart will also spend nearly 500 million RMB in this year to remodel 50 existing stores.

  • Amway Leverages Advergaming

    Amway is one of the latest companies to team with the creators of a popular mobile game in Korea to connect with its 5 million players.

  • Unilever Czech Republic Acquires SAVO Brand

    As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio. This week, this mission resulted in the acquisition of three leading brands in Czech Republic and Slovakia.

  • Mondelez International Nominates Board Member

    The election will take place at the annual meeting of shareholders on May 21, 2013; all incumbent members of the board will stand for re-election.

  • Carlsberg Uses Social Media Marketing Platform

    Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.

  • Elmer's Introduces Natural Glue Line

    Elmers School Glue Naturals is the first and only school glue made with naturally occurring ingredients and available in recycled packaging.

  • Avon Outlines Cost Savings Initiative

    The latest actions include a global headcount reduction of more than 400 associates across all regions and functions, and the restructuring or closure of certain smaller, underperforming markets.

  • Post Holdings to Close Plant

    Post expects to achieve net pretax annual cash manufacturing cost savings of approximately $14.0 million.
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