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Marketing

  • U.S. Consumers Ditch Brand Loyalty for Personalized Service

    In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
  • Kellogg Consumer Loyalty Program Yields Data Insights

    In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
  • Pepsi Launches First New Bottle In 16 Years

    The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
  • ConAgra Saved $22M with Sustainable Projects

    ConAgra Foods started the Sustainable Development Awards program in 1992 to encourage and incentivize employees to proactively look for ways to eliminate waste, reduce energy and conserve water through smart design.
  • Nestle Looks at Frozen Food Habits

    The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.
  • Post-it Brand Announces Mobile Line

    This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
  • The Top 50 U.S. Retail Brands

    Walmart holds the No. 1 position on an annual list of the 50 most valuable U.S. retail brands. Biggest risers Macy's and Amazon.com demonstrate the need to compete at the speed of retail. Find out which retailers fell off the list completely and which ones make their debut. Plus, Interbrand names retail market leaders in 11 other countries.
  • Folgers Introduces Fresh Breaks Coffee

    Made with ultra-fine ground coffee, Folgers Fresh Breaks Coffee is a convenient way to enjoy the authentic taste of Folgers anytime, anywhere no brewing required.

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