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Marketing

  • Top 5 Sales and Marketing Headlines of 2012

    2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.
  • Chobani Opens World's Largest Yogurt Manufacturing Plant

    Located in Twin Falls, Idaho, Chobani has invested $450 million to build this one-million-square-foot operation in less than 11 months. The company's presence in Idaho has already served as a catalyst for hundreds of new jobs and a significant positive economic impact in the region.
  • Kroger Names President of Fred Meyer Stores

    Lynn Gust, 59, has been senior vice president of operations since 2011. He started his career with Fred Meyer as a parcel clerk in 1970.
  • 2012 Top 100: The Consumer Goods Registry

    For the first time in a long time, this year's listing of the top 100 public consumer goods companies tells more good news than bad. The majority of companies realized modest revenue growth despite ongoing economic challenges; and some categories, like Food and Apparel, posted sales gains across the board. Read on to find out how your company, your partners and/or your competitors performed by comparison.
  • 2012 Top 100: Food

    Big break-up headlines rocked the food industry in 2011. But the market overall reported growth across the board. Expect big changes on this list next year.
  • 2012 Top 100: Pharmaceuticals

    Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands in 2009. How has the Centrum-brand owner performed compared to the competition since?
  • 2012 Top 100: Packaged Goods

    No. 1 player P&G made progress toward its purpose-inspired growth strategy, while Unilever reported gains in its transformation to a sustainable growth company. Most of the companies on this list followed their lead with modest sales gains in 2011.
  • 2012 Top 100: Health & Beauty Aids

    Apparently, beauty is everything; at least to these companies and their loyal consumers. This market posted growth across the board with innovative health and beauty products and business strategies.
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