Marketing

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The partnership will intertwine the Coca-Cola brand into HSNs programming events throughout the year and include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multi-platform content throughout the year.

For a number of years, the company's Tools and Fine Writing businesses have led the way in China, while its Commercial Products and Baby segments are making good progress. The company is now in a position to begin building its go-to-market system at scale in China, utilizing Shanghai as a key hub.

New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.

From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestl, the worlds leading nutrition, health and wellness company, recently issued some predictions destined to please the palates of all family members, including pets.

Share a new idea every day is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. It brings together the groups 18,800 personnel in a single, cloud-based platform.

The Coca-Cola Company and Select Milk Producers, Inc. will acquire equity stakes in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy.

The retirement of the Executive Vice President and President, Developing Markets, sparks an effort to streamline the company's operating unit structure given the size and importance of Developing Markets to future growth.