Marketing

RB announces its new goals upon the early achievement of its highly-successful Carbon 20 program.

Unilever will sell its global Skippy business to Hormel Foods for a total cash consideration of approximately $700 million.

BluePrint, a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages, generated approximately $20 million in sales in calendar year 2012.

Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.

Kraft Foods extends its engagement with IBM to build borderless operations through a single enterprise resource planning platform from SAP.

Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.

2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.