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Marketing

  • Hormel Achieves $2B in New Product Sales

    The most successful new products include Hormel party trays, Hormel Natural Choice deli meats, Hormel Compleats microwave meals and Jennie-O Turkey Store oven ready items and turkey burgers.
  • Nestl Waters N.A. Appoints New President and CEO

    Current Nestl Waters North America Inc. President and Chief Executive Officer, Kim Jeffery, plans to step down after 20 years, and 34 years with the company, to assume a non-executive Chairman position.
  • Avon Appoints Chief Marketing Officer

    The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.
  • Kellogg Takes Control of Product Data

    Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.
  • The Company You Keep

    Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.
  • Energizer Reveals Multi-Year Restructuring Program

    The company expects to achieve gross cost savings of approximately $200 million, approximately a quarter of which will be used to increase investment in brand building and innovation, and enable investments in IT systems.
  • Manufacturers Rank Top 10 Retailers

    Last week, CGT published a report that names retailers' 10 favorite suppliers. This week, we're turning the tables to bring you a list of the the Top 10 power retailers, ranked by their manufacturing partners. Walmart still reigns, but the gap is narrowing, showing how significantly retailing is changing.
  • OfficeMax Names Chief Marketing and Strategy Officer

    Kim Feil held marketing and business leadership positions of increasing responsibility at companies that include Walgreen Co., PepsiCo, Cadbury Schweppes, Information Resources Inc. and Sara Lee.
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