Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.
The Quincy, Wash. facility will process botanicals from the company's nearby Trout Lake Farm operations, the largest certified organic herb farm in North America.
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
Speaking at the companys 19th annual shareholder meeting, the giant retailers leader mentioned creating an anytime/anywhere relationship with its customers that will allow us to serve them better than any other retailer." He believes the company will continue to be the healthiest and best-positioned global retailer.
The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.
