Marketing

No. 1 player P&G made progress toward its purpose-inspired growth strategy, while Unilever reported gains in its transformation to a sustainable growth company. Most of the companies on this list followed their lead with modest sales gains in 2011.

Apparently, beauty is everything; at least to these companies and their loyal consumers. This market posted growth across the board with innovative health and beauty products and business strategies.

Mark Osborn of SAP details innovative ways in which consumer goods companies can capitalize on new market opportunities.

Merger and acquisitions continue to transform the beverage list year after year, but growth remains steady for the majority. Look back at how the major beverage leaders grew market share in 2011.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The partnership will intertwine the Coca-Cola brand into HSNs programming events throughout the year and include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multi-platform content throughout the year.

For a number of years, the company's Tools and Fine Writing businesses have led the way in China, while its Commercial Products and Baby segments are making good progress. The company is now in a position to begin building its go-to-market system at scale in China, utilizing Shanghai as a key hub.

New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.