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Marketing

  • Avon Appoints Chief Marketing Officer

    The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.
  • The Company You Keep

    Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.
  • Kellogg Takes Control of Product Data

    Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.
  • Energizer Reveals Multi-Year Restructuring Program

    The company expects to achieve gross cost savings of approximately $200 million, approximately a quarter of which will be used to increase investment in brand building and innovation, and enable investments in IT systems.
  • Manufacturers Rank Top 10 Retailers

    Last week, CGT published a report that names retailers' 10 favorite suppliers. This week, we're turning the tables to bring you a list of the the Top 10 power retailers, ranked by their manufacturing partners. Walmart still reigns, but the gap is narrowing, showing how significantly retailing is changing.
  • OfficeMax Names Chief Marketing and Strategy Officer

    Kim Feil held marketing and business leadership positions of increasing responsibility at companies that include Walgreen Co., PepsiCo, Cadbury Schweppes, Information Resources Inc. and Sara Lee.
  • Hain Celestial to Acquire BluePrint

    BluePrint is a nationally recognized leader in the raw juice category based in New York City.
  • Hain Celestial Buys Premier Foods Brands

    Acquisitions play a vital role in Hain Celestials strategy of building market share. These have not only widened the companys geographical presence, but also provided opportunities to cross-sell products in the U.S., Canadian and European markets.
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