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Marketing

  • 2012 Top 100: Food

    Big break-up headlines rocked the food industry in 2011. But the market overall reported growth across the board. Expect big changes on this list next year.
  • 2012 Top 100: Pharmaceuticals

    Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands in 2009. How has the Centrum-brand owner performed compared to the competition since?
  • 2012 Top 100: Packaged Goods

    No. 1 player P&G made progress toward its purpose-inspired growth strategy, while Unilever reported gains in its transformation to a sustainable growth company. Most of the companies on this list followed their lead with modest sales gains in 2011.
  • 2012 Top 100: Health & Beauty Aids

    Apparently, beauty is everything; at least to these companies and their loyal consumers. This market posted growth across the board with innovative health and beauty products and business strategies.
  • Growth in Uncertain Times

    Mark Osborn of SAP details innovative ways in which consumer goods companies can capitalize on new market opportunities.
  • Top Food & Beverage Trends to Watch in 2013

    From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestl, the worlds leading nutrition, health and wellness company, recently issued some predictions destined to please the palates of all family members, including pets.
  • Coca-Cola Partners with HSN

    The partnership will intertwine the Coca-Cola brand into HSNs programming events throughout the year and include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multi-platform content throughout the year.
  • Newell Rubbermaid Accelerates Growth in China

    For a number of years, the company's Tools and Fine Writing businesses have led the way in China, while its Commercial Products and Baby segments are making good progress. The company is now in a position to begin building its go-to-market system at scale in China, utilizing Shanghai as a key hub.
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