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Marketing

  • Kellogg Fuels Innovation with Consumer Insights

    New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.

  • Top Food & Beverage Trends to Watch in 2013

    From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestl, the worlds leading nutrition, health and wellness company, recently issued some predictions destined to please the palates of all family members, including pets.

  • Pernod Ricard Launches First Corporate Social Network

    Share a new idea every day is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. It brings together the groups 18,800 personnel in a single, cloud-based platform.

  • Coca-Cola Invests in Dairy-Based Beverages

    The Coca-Cola Company and Select Milk Producers, Inc. will acquire equity stakes in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy.

  • Mondelez Overhauls Operating Unit Structure

    The retirement of the Executive Vice President and President, Developing Markets, sparks an effort to streamline the company's operating unit structure given the size and importance of Developing Markets to future growth.

  • Nestle Completes Acquisition of Pfizer Nutrition

    The integration process of Pfizer Nutrition into Nestle Nutrition, that will see approximately 4,500 employees of Pfizer Nutrition join the Nestle Group, is underway.

  • Iconix Acquires Umbro for $225M

    With this acquisition, the company's brands will generate approximately $13 billion in retail sales globally, with more than $2.5 billion attributable to the company's portfolio of athletic brands.

  • Kraft Adopts Mobile Barcode Solutions

    A new licensing arrangement will support the company's mobile initiatives and help it to stay on top of emerging technologies popular with consumers.
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