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Marketing

  • Starbucks Adds Teavana to Emerging Brands

    Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.
  • Kraft Extends ERP Contract with IBM

    Kraft Foods extends its engagement with IBM to build borderless operations through a single enterprise resource planning platform from SAP.
  • Unilever Taps Agency for Consumer Data Strategy

    Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.
  • Munchkin Hires Sales and Marketing Expert

    The newly appointed candidate will lead the baby and toddler brand's international growth and development initiatives.

  • Top 5 Sales and Marketing Headlines of 2012

    2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.
  • Chobani Opens World's Largest Yogurt Manufacturing Plant

    Located in Twin Falls, Idaho, Chobani has invested $450 million to build this one-million-square-foot operation in less than 11 months. The company's presence in Idaho has already served as a catalyst for hundreds of new jobs and a significant positive economic impact in the region.
  • Kroger Names President of Fred Meyer Stores

    Lynn Gust, 59, has been senior vice president of operations since 2011. He started his career with Fred Meyer as a parcel clerk in 1970.
  • 2012 Top 100: The Consumer Goods Registry

    For the first time in a long time, this year's listing of the top 100 public consumer goods companies tells more good news than bad. The majority of companies realized modest revenue growth despite ongoing economic challenges; and some categories, like Food and Apparel, posted sales gains across the board. Read on to find out how your company, your partners and/or your competitors performed by comparison.
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