This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.
Apple jumps to the No. 2 position with stellar sales in both developed and emerging markets. Find out what other CG brands moved up, moved down, returned to, and just entered the ranking of this annual report.
Since the companys Open Innovation team was founded in 2009, the number of research projects which involve external collaboration has increased from 25 percent to around 60 percent.
Speaking at the companys 19th annual shareholder meeting, the giant retailers leader mentioned creating an anytime/anywhere relationship with its customers that will allow us to serve them better than any other retailer." He believes the company will continue to be the healthiest and best-positioned global retailer.
The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.
