2012 Top 100: Pharmaceuticals
Pfizer Inc. knocked out some competition in the OTC pharmaceutical market when it acquired Wyeth's consumer healthcare brands in 2009. How has the Centrum-brand owner and its competition performed since?
Pfizer (consumer healthcare)
For 2011, Pfizer Consumer Healthcare launched 25 consumer health care
products in more than 15 countries — more than twice the number of launches over the previous year. The year also marked the U.S. launch of the ProNutrients brand, Centrum Specialist and Caltrate Gummy Bites, among others. International key launches included Caltrate Plus in China, Caltrate Plus Glucosamine in Taiwan, and Centrum Cardio in 13 countries across Europe. Additionally, Pfizer completed its acquisition of Ferrosan’s consumer health business, primarily comprised of multivitamins, minerals and other dietary
supplements.
Pfizer (consumer healthcare)
For 2011, Pfizer Consumer Healthcare launched 25 consumer health care
products in more than 15 countries — more than twice the number of launches over the previous year. The year also marked the U.S. launch of the ProNutrients brand, Centrum Specialist and Caltrate Gummy Bites, among others. International key launches included Caltrate Plus in China, Caltrate Plus Glucosamine in Taiwan, and Centrum Cardio in 13 countries across Europe. Additionally, Pfizer completed its acquisition of Ferrosan’s consumer health business, primarily comprised of multivitamins, minerals and other dietary supplements.