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Marketing

  • U.S. Consumers Ditch Brand Loyalty for Personalized Service

    In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
  • Annabelle Candy Supports National Expansion with ERP Implementation

    By converting to new ERP software, Annabelle Candy enhanced operational efficiencies and achieved rapid regional growth. The companys regional success is prompting Annabelle to focus on establishing a national market for its candy.
  • Newell Rubbermaid Appoints Marketing VPs

    The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.

  • Kellogg Consumer Loyalty Program Yields Data Insights

    In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
  • Nestle Looks at Frozen Food Habits

    The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.
  • Pepsi Launches First New Bottle In 16 Years

    The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
  • ConAgra Saved $22M with Sustainable Projects

    ConAgra Foods started the Sustainable Development Awards program in 1992 to encourage and incentivize employees to proactively look for ways to eliminate waste, reduce energy and conserve water through smart design.
  • Post-it Brand Announces Mobile Line

    This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
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