A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.
The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States.
Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.
The latest actions include a global headcount reduction of more than 400 associates across all regions and functions, and the restructuring or closure of certain smaller, underperforming markets.
