This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.
In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
The candidate has served as executive vice president and chief marketing officer of Safeway, since 2008, where she oversees the company's marketing, merchandising, manufacturing and distribution organizations.
Newly appointed President and CEO, Allen L. Shiver, notes that Flowers will remain focused on strengthening its number two position in the U.S. fresh baked foods market.
The former Dean Foods executive has joined Atkins Nutritionals as president CEO with 25 years of experience at companies including Gillette, Coke and P&G.
Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
