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Marketing

  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
  • Hostess Brands Names CEO

    The new CEO previously served as chief executive of AdvancePierre Foods and president of Pinnacle.
  • Unilever to Globally Engage with Start-Ups

    Unilever announces the launch of The Unilever Foundry, a platform that will provide a single entry-point for innovative start-ups seeking to partner with Unilever.
  • 5 Best Practices for a Speedy TPM Implementation

    A TPM implementation can seem like a daunting, never-ending process. But snacks manufacturer Popcorn, Indiana successfully completed implementation of the AFS TradePro TPM system in a scant 60 days.
  • Unilever to Sell Ragu, Bertolli for $2.15B

    This sale represents one of the final steps in reshaping Unilever's portfolio in North America to deliver sustainable growth.
  • Hershey Drives New Products in Multiple Categories

    The company's consumer-centric approach to product development continues to fuel the innovation pipeline for our brands.
  • Target Continues Leadership Transformation

    Target announces a number of leadership changes that will further the companys efforts to drive U.S. traffic and sales, improve its Canadian operations, and advance its ongoing digital transformation.
  • Newell Rubbermaid Invests in Innovation

    The company joins an exclusive club of design-driven companies that recognize design and innovation as a competitive advantage.
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