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Marketing

  • 5 Social Media Trends That Might Surprise You

    After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.
  • Coke Names CFO; Makes Executive Changes

    As announced in February, the new candidate is replacing Gary Fayard who is retiring after 20 years with the company.
  • Campbell Snags Digital Marketing Exec from Walmart

    The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.
  • ScottsMiracle-Gro Names Chief Financial Officer

    The new CFO replaces Larry Hilsheimer, who has left the company effective immediately and is pursuing other opportunities.
  • Timberland Appoints New VP of Sales

    In this role, the executive will develop and execute sales strategies to drive the business across all EMEA Wholesale & Distributors markets.
  • Learn to Love AI

    The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.
  • Levi Names Head of E-Commerce from Walmart

    E-commerce represents a significant growth opportunity for the global jeanswear company.
  • Mars to Buy Major P&G Business for $2.9B

    This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business.
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