Marketing

Unilever Sells Slim-Fast to Kainos Capital

The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio. Slim-Fast is sold throughout North America and in the United Kingdom and Ireland.
Aerosoles Names EVP of Retail

Kevin Mead will lead the strategic direction, ongoing expansion and operations of Aerosoles retail and outlet locations.
Walmart Hosts Open Call for Suppliers

For the first time ever, Walmart opened its doors to more than 500 manufacturers at its world headquarters during the companys first-ever Made in the USA open call.
Mars Incorporated Appoints New Leaders

The company appoints Debra A. Sandler to newly created role of Chief Health & Wellbeing Officer and names Tracey Massey as acting President, Chocolate North America.
Consumers Drive Innovation at General Mills

General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.
Hostess Calls for Twinkie Recipes

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.
P&G Trades Marketing for Brand Management

Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors.
Snyder's-Lance Divests Private Brands

The company will focus efforts on branded products and growth categories such as "better-for-you" snacks.

Reynolds American to Buy Lorillard for $27.4B