Marketing

The company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities.

Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.

Keurig is changing the way SUBWAY restaurants are thinking about brewed beverages by delivering a fresh brewed, delicious beverage at all times during the day to consumers who recognize Keurig as a symbol of quality.

The pilot plant at Rutgers is the first university-affiliated pilot site for Pinnacle and expands the company's existing relationship with the institution that began last year through an undergraduate internship program.

Following the conclusion of the bidding process, Tyson Foods submits unilaterally binding offer to acquire Hillshire Brands for $8.55 billion in cash.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

The newly created leadership position will oversee functions ranging from research & development and manufacturing to sales and strategy.