Marketing

The company appoints Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting, where she will oversee e-commerce sales and brand marketing efforts.

Marking this occasion, Booz & Company has changed its name to Strategy& (pronounced Strategy and), which will be used alongside the PwC name and brand.

Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.

The candidate will be responsible for sales, operations, human resources and marketing.

TerraCycle offers several Zero Waste Boxes that can help factories and manufacturing facilities reduce their environmental impact.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.

Goya Foods opens four new facilities in Texas, Georgia, California and New Jersey as part of a $250 million investment for a global expansion to support consumer demands of Goya's healthy product lines.