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Marketing

  • Clorox Inks Soccer United Marketing Deal

    The partnership involves sales and marketing efforts along with in-store support from major retailers.
  • Conair Creative Department Wins Packaging Awards

    This annual competition spotlights excellence in creative services, celebrating the power of package design and in-store graphics to advance brands and forge an emotional connection with the consumer at the point of purchase.
  • Unilever to Sell Meat Snacks Business

    The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland.
  • L'Oreal Taps PLM Tool to Optimize Innovation

    LOreal selects Siemens software to help optimize its packaging development processes, reduce time-to-market, and improve product innovation and quality.
  • Women in Supply Chain

    With its beginnings firmly rooted in trucking and manufacturing, supply chain has traditionally been viewed as inhospitable to women. But change is on the horizon as more women enter the field and as progressive companies recognize the advantageous skillsets that women bring to the table.
  • General Mills Grows C-Store Product Portfolio

    While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.
  • Miller64 Adopts New Voluntary Nutritional Labeling

    MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
  • Nike Names New CIO

    The new CIO is a seasoned veteran of the information technology business, joining Nike most recently from Barclays Bank and Wells Fargo.
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