Marketing

Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers.

The collaboration focuses on Social and Mobile brand-building across the consumer journey.

Walmart launches its new corporate blog, utilizing it to announce that it is also acquiring Yumprint, a start-up company in the recipes and meal planning space.

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.

The Mahindra Group launches India's biggest innovation prize - the 'Rise Prize' which offers USD1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India.

Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million.

The partnership involves sales and marketing efforts along with in-store support from major retailers.