Marketing

Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market.

The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.

Big break ups led to big changes on this Top 20 list of food manufacturers in 2012.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Oberto brands reveals its new packaging and branding for its popular premium jerky line.

The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.

Chobanis Twin Falls facility has reached optimal production capability in less than one year resulting in an increase in production and innovation.