Marketing

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.

As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G.

There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.

Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.