Marketing

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.

Over the past year, P&G has met or exceeded its key financial commitments. The company returned $12.5 billion in cash to shareowners, but A.G. Lafley thinks that the company can do better: We have taken a hard look at what we need to do and how we need to change to perform better."

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.

With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L'Oreal USA to eight.

In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.