Marketing

Weight Watchers names an new President, North America and Chief Technology Officer, bringing consumer products and IT experience from companies like Heineken USA and IBM.

The Award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.

The new CFO was most recently Vice President Corporate Controller and Chief Accounting Officer at Molson Coors Brewing Company.

The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.

A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies.