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Marketing

  • J&J Names Global CMO from Coke

    Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.

  • Walmart Further Focuses on its Employees

    This follows Walmarts announcement in September to move 35,000 associates from temporary to part time and another 35,000 associates from part time to full time by the end of the year.

  • Weight Watchers Makes Executive Appointments

    Weight Watchers names an new President, North America and Chief Technology Officer, bringing consumer products and IT experience from companies like Heineken USA and IBM.

  • Garnier USA Wins Sustainable Beauty Award

    The Award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.

  • Annie's Appoints Chief Financial Officer

    The new CFO was most recently Vice President Corporate Controller and Chief Accounting Officer at Molson Coors Brewing Company.

  • MusclePharm Names Chief Marketing Officer

    The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.

  • Inside the Omnichannel Shoppers Head

    A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

  • CVS/pharmacy Reinvents the Sales Circular

    Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.
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