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Marketing

  • L'Oreal Grows Direct-to-Consumer Channel

    With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L'Oreal USA to eight.
  • Mondelez: One Year Post Spin Off

    Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.
  • Patagonia Hires Marketing VP from Nike

    In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.
  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
  • Inventure Foods to Acquire Frozen Vegetable Processor

    Inventure CEO says that this acquisition allows Inventure to add uniquely positioned frozen vegetables to its healthy/natural portfolio for the first time.
  • CGT Reveals 2013 Innovation Award Winners

    Successful innovation requires a balance between incremental and disruptive innovation, and while new product introductions are still elusive, they are not impossible. Therefore, CGT is proud to recognize deserving consumer goods companies for excellence in bringing new products to market.
  • Newell Rubbermaid Names Global VP Innovation

    The newly created position gives the candidate responsibility for energizing the company's innovation funnel.
  • Kraft Names Oscar Mayer EVP, President

    With a background in mergers & acquisitions, the candidate helped architect the separation of the former Kraft Foods Inc. into two standalone public companies.
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