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Marketing

  • Elmer's Products is Open to Ideas

    Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
  • Muller Yogurt Demonstrates a Passion for Flavor

    Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman.
  • The Creative Spirit

    While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.
  • Mondelez, Twitter Team for Marketing

    Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.
  • PepsiCo Recognized for Sustainability Efforts

    PepsiCo is named to 2013 Dow Jones Sustainability Index and releases its Corporate Sustainability Report and Global Reporting Initiative report.
  • Hillshire to Acquire Jerky Brand

    President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.
  • Accenture, SAP Partner for CMO Solution

    The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.
  • Kraft Names CFO from P&G

    The candidate will succeed CFO Tim McLevish in Q1 2014, and brings a wealth of consumer packaged goods experience, having worked for nearly 20 years at Procter & Gamble.
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