Marketing

A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.

The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Chairman and CEO Irene Rosenfeld says, "The race is on for us to secure and expand our positions in these fast-growing markets." The company expects to increase investments by about $100 million this year,
$200 million in 2014 and up to $300 million in 2015.

Forbes annual snapshot of the 100 most powerful women includes top politicians and CEOs, activist billionaires, celebrities and more. Here, CGT highlights the top 10 most powerful women in the consumer goods industry, and in this 10th edition, attention must be paid to PepsiCos Indra Nooyi, who appeared on the inaugural list in 2004 and is still here today.

With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.