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Marketing

  • PepsiCo Opens Muller Quaker Dairy Yogurt Facility

    The new facility, which will employ approximately 180 people, will serve as a national production and distribution center for Muller yogurt, which launched in select regional markets in 2012.
  • P&G Saves 25% on Digital Advertising Budget

    Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.
  • Walmart Celebrates its Associates

    Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.
  • McCormick Names President, Global Consumer

    Lawrence Kurzius will also have the responsibility for several of the company's corporate functions, including IT, Supply Chain, R&D and Quality Assurance.
  • Pepsi Appoints Former Playboy Exec to Global CMO Post

    The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.
  • Mondelez Signs Global "Mobile Only" Media Deal

    A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.
  • 2013 Consumer Goods Visionaries

    CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.
  • Smithfield Foods to be Acquired for $7.1B

    The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.
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