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Marketing

  • Accenture Buys Acquity Group

    The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.

  • The Changing Role of the CIO

    There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just keeping the lights on to powering business opportunities. Here, Dr Pepper Snapple Groups CIO explains how he challenged the status quo to drive rapid continuous improvements across the business.

  • L'Oreal USA Gains Purchasing Power with Analytics

    With new market advancements, L'Oreal's ecosystem of suppliers and vendors has grown exponentially. A new cloud analytics solution is expected help marketing and procurement gain immediate and broad access to global data to make faster and more insightful decisions.

  • Groupe Danone, Happy Family Announce Partnership

    Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.

  • Kimberly-Clark Announces New Treasurer

    The new treasurer succeeds Nancy Loewe, who will continue to serve as the company's chief strategy officer.

  • Paramount Farms Becomes a Digital Marketing Powerhouse

    Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

  • TreeHouse Foods Makes Strategic Management Changes

    TreeHouse Foods promotes a new EVP of TreeHouse Foods and President of Bay Valley Foods, and appoints a newly created role of EVP, Acquisitions Integrations for TreeHouse Foods.

  • SC Johnson Introduces Compostable Ziploc Bags

    Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags.
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