Marketing

In addition to adding two new leaders, Campbell North America Innovation Vice President Darren Serrao has been promoted to Senior Vice President, Innovation and New Business Development.

Alexander Lacik returns to Reckitt Benckiser U.S. to bring new innovations to the health, home and hygiene space.

Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies.

The acquisition includes 20 bakeries; the Wonder, Merita, Home Pride, Butternut, and Nature's Pride brands; and 36 depots from Old HB, Inc. (formerly Hostess Brands), for $355 million.

Unilever is extending its remit to cover digital display communications for Dove women, and to lead work on digital infrastructure and integration.

The new store applies Tide's 60 years of fabric-care experience, GreenEarth cleaning technology and concierge services to meet customers' needs.

While maximizing ROI remains the most sought-after number for business leaders, Chief Information Officers (CIO), especially in the consumer goods industry, are experiencing an interesting paradigm shift.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.