Marketing

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.

After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.

The company names David Denholm as president and chief operating officer and Peter McGuinness as chief marketing and brand officer.

At the end of the day, manufacturing a consumer product comes down to selling, servicing and delivering.What product? How many units? Shipped by when? Which customers? On which terms? These are the kinds of questions that producers of consumer goods are generally expected to address on a more or less real-time basis.

K'NEX partners with Export Now with plans to launch new products to the China market on a quarterly basis.

Harris Teeter brings to Kroger an exceptional brand and complementary base of 212 stores in attractive southeastern and mid-Atlantic markets and in Washington, D.C.

The viral contest developed by @WalmartLabs returns, offering more opportunities for American businesses and entrepreneurs to sell their products to millions of new customers.