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Marketing

  • McCormick Leaves a Mark on Consumers

    McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

  • Revlon Names President and CEO

    The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G.

  • Why Women Matter in Consumer Goods

    There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.

  • Nestle Drives Digital Innovation

    Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.

  • McCormick Taps Big Data Platform

    Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

  • Nestle Pledges Ambitious Salt Reduction

    Nestle has pledged to accelerate the reduction of salt across all its food brands worldwide to support a World Health Organization salt target of no more than 5g of salt per person, per day, by 2025.

  • CGT Names CIO of the Year

    A forward-thinking, business-savvy Chief Information Officer is critical to the competitive consumer goods company, particularly over the last few years as new technologies have changed the game. To honor the modern IT leader, CGT introduced its very first CIO of the Year Award in 2013. Read on to meet the finalists and winner.

  • PwC and Booz & Co. to Merge

    Until the results of Booz & Companys partner vote are known it will be business as usual, with both organizations staying fully focused on serving their stakeholders.
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