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Marketing

  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

  • Newell Rubbermaid Taps Agencies for Global Marketing

    Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

  • L'Oreal Grows Direct-to-Consumer Channel

    With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L'Oreal USA to eight.

  • Mondelez: One Year Post Spin Off

    Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.

  • Patagonia Hires Marketing VP from Nike

    In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.

  • Inventure Foods to Acquire Frozen Vegetable Processor

    Inventure CEO says that this acquisition allows Inventure to add uniquely positioned frozen vegetables to its healthy/natural portfolio for the first time.
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