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Marketing

  • CGT Reveals 2013 Innovation Award Winners

    Successful innovation requires a balance between incremental and disruptive innovation, and while new product introductions are still elusive, they are not impossible. Therefore, CGT is proud to recognize deserving consumer goods companies for excellence in bringing new products to market.
  • Newell Rubbermaid Names Global VP Innovation

    The newly created position gives the candidate responsibility for energizing the company's innovation funnel.
  • Kraft Names Oscar Mayer EVP, President

    With a background in mergers & acquisitions, the candidate helped architect the separation of the former Kraft Foods Inc. into two standalone public companies.
  • Pepsi Names Marketing Lead on Colas

    Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.
  • The Creative Spirit

    While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.
  • Finding Balance

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • AVT Creates Joe on the Go

    AVT, Inc.'s expansion into Korea is expected to provide significant new revenues.
  • Elmer's Products is Open to Ideas

    Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
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