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Marketing

  • Char-Broil Names President and CEO

    The executive started her career at S.C. Johnson, spending 17 years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.
  • Dr Pepper Launches Music Studio

    The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.
  • Target CEO Steps Down

    On May 5, 2014, Targets board of directors issued a statement detailing the executive changes.
  • Mattel Completes Acquisition of MEGA Brands

    The acquisition advances Mattel's global growth strategy with expansion into rapidly growing $4 billion Construction Building Sets Category and $2 billion Arts & Crafts Category.
  • Energizer to Split into Two Companies

    Since becoming an independent company in 2000, Energizer has built two successful divisions and each is now well-suited to realize its full potential on a standalone basis. Get the details behind the planned split here.
  • 5 Social Media Trends That Might Surprise You

    After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.
  • Coke Names CFO; Makes Executive Changes

    As announced in February, the new candidate is replacing Gary Fayard who is retiring after 20 years with the company.
  • Campbell Snags Digital Marketing Exec from Walmart

    The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.
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