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Marketing

  • Aunt Jemima Heirs Sue Pepsico for $2B

    The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.
  • Peet's Acquires Mighty Leaf Tea

    The addition of Mighty Leaf Tea marks another important step in Peet's growth. Peet's began its biggest U.S. retail coffee shop expansion ever last year, which will add nearly 60 stores by the end of this year.
  • Reckitt Benckiser, Facebook Form Innovative Global Partnership

    The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.
  • P&G to Shed Up to 100 Brands

    The company will sell or exit 90 to 100 brands in a bold attempt to refocus the business on 70 to 80 remaining best-selling brand names. "Less will be much more," CEO A.G. Lafley told analysts.
  • Mars Completes P&G Pet Food Deal

    Mars will also exercise the option to purchase P&G's pet food business in more regions to reinforce the company's strategic intent to build its presence in emerging markets.
  • Target Gains CEO from PepsiCo

    As Targets new CEO, Brian Cornells top priorities will be accelerating the companys performance and advancing Targets omnichannel evolution.
  • Mondelez Appoints Chief Growth Officer

    The role integrates multiple growth drivers to accelerate the expansion of global innovation platforms, Power Brands and breakthrough technologies.
  • Nestle Creates a Learning App for Kids

    Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.
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