Marketing

The addition of the Russell Stover and Whitman's brands are expected to perfectly complement Lindt & Sprngli's existing chocolate portfolio and make the company the No. 3 North American chocolate manufacturer.

The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio. Slim-Fast is sold throughout North America and in the United Kingdom and Ireland.

Kevin Mead will lead the strategic direction, ongoing expansion and operations of Aerosoles retail and outlet locations.

For the first time ever, Walmart opened its doors to more than 500 manufacturers at its world headquarters during the companys first-ever Made in the USA open call.

The company appoints Debra A. Sandler to newly created role of Chief Health & Wellbeing Officer and names Tracey Massey as acting President, Chocolate North America.

General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.

Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors.