Marketing

The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.

The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.

Alice Delahunt steps into the new role as the venerable apparel brands bolsters its digital bench with several hires.

HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.

​​​​​​​The Network of Executive Women has named a new chair and seven new members to its board of directors.

Advantage Solutions, Irvine, California, and Daymon Worldwide, Stamford, Connecticut, are forming a partnership to provide both brand- and retailer-centric services.