Marketing

Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.

Saluting a year’s worth of exemplary consumer goods executives and organizations.

Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.

To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.  

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.