Marketing

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

Hormel Foods hired Stephen Koven as vice president of digital experience to develop digital strategies and lead teams to cohesively build, align and execute digital marketing and sales plans.

The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.

The China-based global marketplace operator will invest $15 billion in research and development over the next three years.

Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.

Rich Carrigan, CEO and president of United Displaycraft, will be inducted into the Shop! Hall of Fame.

The Mae Terra business gives Unilever a stronger presence in the fifth largest world market for healthy food and beverages.

Longtime Nike veteran Michael Smith will place a special focus on driving global technology solutions in retail, digital, social and analytics.