Marketing

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner.

Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.

Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Lisa Selk will steer the sports nutrition brand's continued focus on new product innovation and distribution expansion.

Cleva North America will manufacture Kenmore brand vacuums and accessories while Dorcy International will make DieHard batteries and flashlights.

The pact brings Tata's Himalayan Natural Mineral Water to the U.S. through the independent Sparkling Ice direct-store-delivery distribution network.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.