Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.
Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.
The Canadian wine business of Constellation Brands is the market leader in Canada with approximately three times the market share of its closest competitor and 7 of the top 20 wine brands.
The goal is to overhaul its product portfolio by offering healthier food and beverage choices, reduce its environmental impact and empower people around the world.