Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.
The Canadian wine business of Constellation Brands is the market leader in Canada with approximately three times the market share of its closest competitor and 7 of the top 20 wine brands.
The goal is to overhaul its product portfolio by offering healthier food and beverage choices, reduce its environmental impact and empower people around the world.
Did you know that only one in three companies is satisfied with its demand and supply chain planning solution? Here, Supply Chain Insights Founder Lora Cecere shares insights on how to avoid the pitfalls.
