Chicago-based ItemMaster, a cloud-based enhanced product attributes platform, launched wellnessMaster, a solution that enables retailers to win at health and wellness with consumers.
Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
New York-based News America Marketing is using incubating and testing with blockchain technology to modernize how consumers, brands and retailers use incentives.
Digital shoppable recipes provider Myxx, Cary, North Carolina, expanded services into 443 Kroger-owned locations, including King Soopers, Ralphs and Fred Meyer stores. Myxxrecipes.
Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.
