Google executive and CPG advertising leader Kirk Perry is next president and CEO, while Andrew Appel will transition to role as board director and advisor.
Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.
Pactera EDGE has launched a new Intelligent Experiences Lab (IX Lab) to serve as a formal, continuous innovation program for piloting proof-of-concept initiatives, technology modeling, and experience-led platforms to scale integrated AI systems.
The combined solutions are expected to increase profitability for retailers by incorporating weather analytics.
Dadlani is responsible for working across the Mars, Inc.’s global business segments enabling digital growth and delivering efficiencies to existing business and technology platforms.
The event, hosted by ECRM, will give local vendors an opportunity to meet with Walgreens’ merchandising team. By sharing product and receiving feedback, suppliers can work to get on the retailer's shelves in their local areas.
Data and analytics provider 1010data is teaming with retail tech consultancy Strategix CFT in the name of customer insights.
Pactera EDGE has launched its new Intelligent Experience Platforms Practice, designed to deliver insights across customer experience touchpoints.
The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest.
While the pandemic has prompted a rapid increase in virtual meetings, some consumer goods brands and retailers expect the trend to stick after its conclusion.
Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.
Tim Pantzlaff has joined Adesso as VP of client effectiveness.
Accenture has acquired change management consulting firm Future State.
The advanced analytics platform is unveiling its consumer electronics market and category overviews. The offering ingests data from more than 13,000 sources, providing deep and cross-category analysis that helps business leaders understand what is driving innovation and demand.