Bud Light Introduces Smart Home Beer Fridge
Bud Light's new smart technology means Californians will never need a beer run again. The official beer sponsor of the National Football League, introduces smart technology innovation to ensure sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability to view real-time information from their fridge – from the number of Bud Light cans and bottles in it to when the optimal temperature is reached for them – from anywhere that they have access to a mobile device.
Developed by Anheuser-Busch's Bud Light brand, Buzz Connect, and Linq IQ, the Bud-E Fridge and its accompanying smart-phone app (available on both Apple and Android devices) lets sports fans program their favorite sports teams so that the Bud-E Fridge can keep them up-to-date on when games are approaching. When games are approaching, the Bud-E Fridge immediately lets them know if their supply of Bud Light needs replenishing, and asconsumers re-stock their fridge, which has a 78 beer capacity, the Bud-E Fridge updates the stock level in real time. A countdown timer indicates when the Bud Light will reach the optimal serving temperature, which the Bud-E Fridge achieves by chilling beers below 32 degrees without freezing them.
The Bud-E Fridge also provides consumers with alerts of when it is running low on Bud Light, regardless of whether an upcoming game is taking place, via the smart phone app. In addition to these alerts, when the Bud-E Fridge is low on Bud Light, the mobile app integrates with beer-delivery service, Saucey, allowing consumers to order Bud Light for home delivery in San Francisco, LA, and San Diego.
This past January, Bud Light rolled out the Bud Light Button in the District of Columbia, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.
The Bud-E Fridge is available for purchase by California residents only at this time at BudLight.com/efridge.
Developed by Anheuser-Busch's Bud Light brand, Buzz Connect, and Linq IQ, the Bud-E Fridge and its accompanying smart-phone app (available on both Apple and Android devices) lets sports fans program their favorite sports teams so that the Bud-E Fridge can keep them up-to-date on when games are approaching. When games are approaching, the Bud-E Fridge immediately lets them know if their supply of Bud Light needs replenishing, and asconsumers re-stock their fridge, which has a 78 beer capacity, the Bud-E Fridge updates the stock level in real time. A countdown timer indicates when the Bud Light will reach the optimal serving temperature, which the Bud-E Fridge achieves by chilling beers below 32 degrees without freezing them.
The Bud-E Fridge also provides consumers with alerts of when it is running low on Bud Light, regardless of whether an upcoming game is taking place, via the smart phone app. In addition to these alerts, when the Bud-E Fridge is low on Bud Light, the mobile app integrates with beer-delivery service, Saucey, allowing consumers to order Bud Light for home delivery in San Francisco, LA, and San Diego.
This past January, Bud Light rolled out the Bud Light Button in the District of Columbia, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.
The Bud-E Fridge is available for purchase by California residents only at this time at BudLight.com/efridge.