Boston Beer Taps Philip Hodges as Chief Supply Chain Officer
A Long-Haul Approach
The company’s supply chain modernization follows a three-pronged strategy, per Burwick in a recent call with investors.
First, the company is tackling procurement, looking to increase savings by reducing costs related to raw materials and packaging. To achieve this, The Boston Beer Company is reviewing its contracts with suppliers in order to better react to demand fluctuations.
Additionally, the company is taking a closer look at brewery performance, moving more volume to internal breweries and adjusting contracts with co-manufacturers to optimize its product mix. Lastly, The Boston Beer Company is looking to optimize its waste efforts and supply chain network.
[Related: Supply Chain Investments to Continue, Plus 8 Key Areas of Growth From Gartner]
“We have initiatives to optimize our logistics, which will reduce freight and warehousing costs over time. Also…we’re currently implementing systems to improve our forecasting and inventory management, which we expect to reduce inventory obsolescence over the balance of the year,” said Burwick during the call.
While Boston Beer expects to see positive impacts in the second half of the year, it's cautioned the changes will take time to fully realize significant benefits. The company will be using cost savings resulting from these strategies to shift brand spend from a more traditional approach to expanding its digital and social media presence.