Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

1/1/2019
Tip of the Spear Technology: Teckst
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.

Peter Breen
12/25/2018
CIO of the Year 2018: Jane Moran, Unilever
Under the guidance of global CIO Jane Moran, Unilever is fast becoming a fully modern enterprise.

Peter Breen
12/25/2018
SMB Award 2018: Brandless
No consumer goods startup better exemplifies the new marketplace.

Peter Breen
12/25/2018
Business Technology Awards 2018: Digital Transformation in Action
If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.

Peter Breen
12/25/2018
Supply Chain Report 2018
The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior. CGT examines the state of the consumer goods supply chain in this fifth-annual report.

Peter Breen
12/25/2018
Supply Chain Award 2018: Nike
The footwear giant’s business plan is a veritable digital transformation blueprint.

Peter Breen
12/20/2018
Price Chopper Picks ItemMaster as Exclusive Provider
The solution provider's "WellnessMaster" tool is expected to give the regional supermarket chain's shoppers a customized product-search experience.

Peter Breen
12/19/2018
Supply Chain Report: Achieving Control Over the Omnichannel Challenge
A Q&A with Greg Brady, chief executive officer of One Network

Peter Breen
12/19/2018
Supply Chain Report: A Practical Approach to Digitization
Where Artificial Intelligence Makes Sense for the Grocery Industry

Peter Breen
12/18/2018
Seafood Maker Joins Kroger Chains in Traceability Effort
On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

Peter Breen