Liz Dominguez
ARTICLES BY THIS AUTHOR
- 9/19/2022
Influential Church & Dwight and Kraft Heinz Execs Join CGSM Roster
This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, president of U.S. foodservice for the Kraft Heinz Company. Learn more. - 9/19/2022
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools. - 9/15/2022
Patagonia Says Ownership Transfer Will Help Fight the Climate Crisis
In line with the company’s mission of sustainability, every dollar Patagonia makes will either be reinvested back into the brand or distributed as dividends toward protecting the environment and planet. Learn more about the brand's plan for the future. - 9/15/2022
Edgewell Personal Care Restructures Leadership
Edgewell Personal Care Company is shifting responsibilities, announcing internal promotions as the company moves forward with the planned departure of Nick Powell, president of the brand’s international business. Learn more. - 9/12/2022
Kraft Heinz Promotes Diana Frost to Chief Growth Officer of North America
New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. See who the company tapped as its chief growth officer of North America. - 9/12/2022
Fossil Group Taps Lisa Marie Pillette as SVP and CMO
Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role. - 9/12/2022
CGSM Keynoter Pascal Houdayer, CEO of Orveon Global, to Tackle ‘Everywhere Commerce’
CGT is proud to present the keynote speaker for this year’s Consumer Goods Sales & Marketing Summit, being held from October 26-28 in New York City. Learn how Pascal Houdayer, CEO of Orveon Global, is tackling "Everywhere Commerce." - 9/8/2022
Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce. - 8/25/2022
Kellogg Company to Overhaul North America Cereal Leadership Amid Restructure
As the Kellogg Company moves forward with its plan to separate three of its businesses, the company has made several key appointments to its North America Cereal Co. leadership team. Learn more. - 8/25/2022
Doritos’ New AR and Social Campaigns Supercharge Consumer Engagement
Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.
