ARTICLES BY THIS AUTHOR
- 8/22/2024
Unilever Expands AI Image Capture To Further Automate Ice Cream Restocks
Unilever has introduced several tech-enabled efficiency and visibility measures within its ice cream segment over the years, implementing AI and image capture. Progress is underway to expand these initiatives and the company recently reported positive results. - 8/21/2024
Laurent Freixe Named Nestlé CEO Following Mark Schneider’s Exit
Nestlé has a new executive at the helm, naming company veteran Laurent Freixe its chief executive officer. - 8/21/2024
3 Can't-Miss Discussions at the Consumer Goods Sales & Marketing Summit
We're tackling scaling AI, empowering teams with the tools they need, building operating models for digital-first realities, and more. - 8/21/2024
Marlene Creighton Joins Kraft Heinz as Chief Sales Officer, U.S. Retail
Marlene Creighton took on the new role in June, which will drive customer and channel growth through brand awareness and innovation. - 8/20/2024
Next-Gen ERP Transformations for Consumer Goods Companies
In this chat, Jeff Van Pelt, principal, consumer industries at NTT DATA Business Solutions, discusses next-generation ERP solutions for consumer goods companies. - 8/19/2024
David Ball Joins Perrigo in New EVP and Chief Brand & Digital Officer Role
David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details. - 8/18/2024
Estée Lauder Develops AI-Powered Trend Spotter Amid Marketing Overhaul
The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities. - 8/14/2024
Manufacturer Tech Investment Trends: Report
Ongoing supply chain disruptions and labor challenges are prompting companies to revisit operational strategies by adopting new technologies that drive efficiency. See the research. - 8/13/2024
Mattel Names Sai Koorapati SVP and CTO
Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer. - 8/13/2024
Answer the Call for Innovation at the CG Sales & Marketing Summit
This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.