Liz Dominguez
ARTICLES BY THIS AUTHOR
- 9/21/2023
Clorox Gains Access to Deeper Consumer Analytics Via Sam’s Club Shopper Insights
Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility. - 9/20/2023
Church & Dwight, Conair, Culligan: Summit Stacks Veteran CG Execs for Heavy-Hitting CIO Panel
This year’s Summit stacks our powerhouse CIO panel with executives from Conair, Church & Dwight, and Culligan, who will be sharing perspectives on what's raised the bar for success across their consumer goods organizations. - 9/18/2023
Clorox IT Breach Stalled Automated Supply Chain Operations
Order processing is operating at a lower rate and Clorox is encountering increased consumer product availability issues. - 9/18/2023
The Hershey Company Creates First CTO, Names Deepak Bhatia to the Role
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role. - 9/14/2023
Touchdown! Former NFL Star and CPG CEO Justin Forsett Shares Video on What to Expect at The Summit
Former NFL running back Justin Forsett, who also leads multi-million-dollar wellness company Hustle Clean as its CEO, will be keynoting the Consumer Goods Sales & Marketing Summit this upcoming month. See what he has to say. - 9/14/2023
Coca‑Cola Creations Travels to Year 3000 With Generative AI-Powered Experience
Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes. - 9/11/2023
With Coca-Cola’s RGM Strategy, An Intelligent Prioritization Model Is Key
The company’s approach to intelligent RGM has resulted in revenue growth of 9% in the first half of the year, and much of it has to do with the company’s prioritization model. - 9/10/2023
GNC Investing in Omnichannel and Membership Personalization
GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics. - 9/7/2023
P&G Communicates SKU Slimming Benefits Via Retailer Shelf Set Data
Consumer goods company P&G has stepped up its collaborative commerce strategy, moving forward with slashing SKUs, and now communicating the benefits of this approach by leveraging retailer shelf set data. - 9/7/2023
Church & Dwight Global CIO Kevin Gokey on Redefining Success With New Innovation Metrics
Learn why it’s critical to identify the metrics of innovation that measure concrete performance improvements.
