ARTICLES BY THIS AUTHOR
- 7/31/2005
Responding to Shopper Trends
Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers - 7/31/2005
Special Reports: Seal of Disapproval
The progress of RFID-enabled container standards hits a snag. - 6/30/2005
Justifying an MRM Strategy
Understanding the ins and outs of the current Marketing Resource Management landscape - 6/30/2005
Insights -- July 2005
Service-oriented architectures and other capabilities are creating a flexible e-commerce environment - 6/30/2005
Path to Discovery
Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted. - 6/30/2005
The Pulse -- July 2005
To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America. - 6/30/2005
Return to Form
From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.