ARTICLES BY THIS AUTHOR
- 7/31/2005
Size Matters
Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry. - 7/31/2005
Riding The Growth Wave
Quiksilver leads a pack of innovative firms poised to break out of the small to mid-sized market - 7/31/2005
Responding to Shopper Trends
Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers - 6/30/2005
Insight to Action
With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results. - 6/30/2005
Checking in at Checkout
How to cash in on significant rewards gleaned from POS data insight - 6/30/2005
Consumer Goods Sales & Marketing Summit
Back by popular demand, this hot industry event takes another bite out of the big apple - 6/30/2005
Justifying an MRM Strategy
Understanding the ins and outs of the current Marketing Resource Management landscape - 6/30/2005
Insights -- July 2005
Service-oriented architectures and other capabilities are creating a flexible e-commerce environment - 6/30/2005
Path to Discovery
Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted.