ARTICLES BY THIS AUTHOR
- 7/31/2005
Insights: Going Out for Milk in 2020
From preference profiles to fingerprint scanning, the shopping experience will eventually become a "no brainer" for consumers - 7/31/2005
Spreading The Wealth
ConAgra Foods drives effective pricing and promotions with flexible CRM tools - 7/31/2005
The Pulse -- August 2005
The successful private-label business of Staples Inc. dates back to the 1990s. - 7/31/2005
Size Matters
Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry. - 6/30/2005
Going Global with PLM
Product development strategies open the door to widespread business opportunities - 6/30/2005
Dressing For Demand
Litehouse Foods boosts fill rates, cuts inventory and gains visibility <br /> - 6/30/2005
Insight to Action
With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results. - 6/30/2005
Checking in at Checkout
How to cash in on significant rewards gleaned from POS data insight - 6/30/2005
Consumer Goods Sales & Marketing Summit
Back by popular demand, this hot industry event takes another bite out of the big apple - 6/30/2005
Justifying an MRM Strategy
Understanding the ins and outs of the current Marketing Resource Management landscape