ARTICLES BY THIS AUTHOR
- 5/31/2005
2005 Visionaries
Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization. - 5/31/2005
Keeping an Eye on EPC
Managers at Quantum Foods Inc. were facing two key challenges: improve inventory control as the business continued to grow dramatically, and meet increasingly stringent government and industry regulations regarding food safety. - 5/31/2005
Visions of Grandeur
This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship. - 5/31/2005
Means For Survival
Dairy Industries handles cost with a solution fitting for small business - 4/30/2005
Best TPM Practices Reap Big Rewards
Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. - 4/30/2005
Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION
All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer. - 4/30/2005
The Pulse -- May 2005
The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005. - 4/30/2005
Buzz-worthy Customer Service
Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts - 4/30/2005
Is Sarbanes-Oxley Overzealous?
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.