ARTICLES BY THIS AUTHOR
- 5/31/2005
Means For Survival
Dairy Industries handles cost with a solution fitting for small business - 5/31/2005
Getting The House In Order
The art of collaboration and delivering superior customer service comes in many different sizes, shapes and strategies. - 5/31/2005
The Pulse -- June 2005
P&G Builds New Product Category<br />Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation. - 4/30/2005
The Pulse -- May 2005
The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005. - 4/30/2005
Is Sarbanes-Oxley Overzealous?
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions. - 4/30/2005
Buzz-worthy Customer Service
Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts - 4/30/2005
Insights -- May 2005
By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success - 4/30/2005
Hallmark Greets Salesforce Automation
Handheld capabilities streamline re-order process and reduce stock outs