ARTICLES BY THIS AUTHOR
- 5/31/2005
The Pulse -- June 2005
P&G Builds New Product Category<br />Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation. - 5/31/2005
Special Report: Metrics + Collaboration = Perfect Order
How a new committee hopes to redefine perfect order criteria to reflect the transforming food industry supply chain - 4/30/2005
Insights -- May 2005
By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success - 4/30/2005
Simple Recipe for Success
The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors - 4/30/2005
Hallmark Greets Salesforce Automation
Handheld capabilities streamline re-order process and reduce stock outs - 4/30/2005
The Risk of Marketing Data Analysis
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. - 4/30/2005
Del Monte Foods Bets On Business Intelligence
New effort to drive operational efficiencies across sales, marketing and finance - 4/30/2005
Re-Inventing the Wheel
For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry.